South Korean memory chipmaker SK Hynix announced on Thursday that some customers have accelerated their orders in anticipation of potential US tariffs on semiconductors. Speaking at the company’s annual shareholder meeting, Lee Sang-rak, Head of Global Sales and Marketing, attributed recent favorable market conditions to this “pull-in” effect and reduced customer inventory levels. However, he cautioned that it remains uncertain whether this trend will continue.
In January, SK Hynix projected a 10%-20% drop in DRAM and NAND flash memory shipments for Q1 2024. However, demand from the AI sector has contributed to price increases by competitors such as Micron, SanDisk, and China’s YMTC. Reports suggest that fears of impending US semiconductor tariffs, potentially reaching 25%, have led to increased inventory transfers to the US.
Despite concerns about AI hardware spending, SK Hynix remains optimistic about explosive growth in high bandwidth memory (HBM) chip demand, especially as a key supplier to Nvidia. CEO Kwak Noh-Jung confirmed that HBM sales for 2025 have already been fully booked, with negotiations for 2026 volume expected to conclude in the first half of this year.
