Tesla has reported an 8.8% increase in its China sales for 2024, reaching a record high of more than 657,000 vehicles, marking a strong performance in the face of declining global deliveries. This rise in China, which is Tesla’s second-largest market, contrasts with the company’s overall global sales, which experienced a 1.1% drop for the first time. In December alone, Tesla’s sales in China surged 12.8% from November, reaching another record of 83,000 units.
Tesla’s success in China accounted for 36.7% of its total global deliveries in 2024. Despite this achievement, global deliveries slipped due to a variety of challenges, including a decrease in exports from China by 24%. Factors such as reduced European subsidies, a U.S. shift toward more affordable hybrid vehicles, and rising competition, particularly from China’s BYD, negatively impacted Tesla’s performance.
Tesla’s China-made EVs also faced some setbacks, with exports to Europe and other markets falling by 0.4% in December compared to the previous year. Full-year sales of Tesla’s China-made Model 3 and Model Y vehicles, including both domestic and export figures, saw a 3.3% decline. Exports dropped to approximately 260,000 units, marking the worst performance for Tesla since 2021. The European Union’s investigation into Chinese-made EV subsidies, which led to a 7.8% tariff on Tesla vehicles from China, also contributed to the decline in exports.
John Zeng, an expert at GlobalData, noted that Tesla’s record China sales reflect the unique position of the Chinese market, which remains a significant growth driver in the global electric vehicle sector. In contrast, other major markets are seeing slower growth or even declines. According to industry data, China accounts for a dominant share of the global EV and hybrid market, with over 90% of the increase in global sales attributed to the country in 2024.
Although Tesla’s global sales reached 1.79 million vehicles in 2024, narrowly surpassing BYD’s sales of 1.76 million units, it faces increasing competition from Chinese manufacturers. BYD, in particular, has led the EV price war in China and exceeded its own sales targets, with a 12.1% increase in global sales. Tesla, in response to mounting competition, has been offering discounts and zero-interest financing to maintain its market position in China.
