WhatsApp may soon offer users more ways to personalize their profiles. Traditionally, the messaging app has limited customization options to profile pictures and short status updates, but that could soon change. According to recent reports, WhatsApp is developing a feature that will allow all users—not just business accounts—to add a profile cover photo, similar to what’s already available on Facebook and LinkedIn. This marks another step in Meta’s ongoing effort to make WhatsApp more expressive and visually engaging.
As revealed by feature tracker WABetaInfo, the new feature is currently under development and has been spotted in early beta builds of the app. It will let users upload a custom image that appears as a cover photo at the top of their profile. Much like Facebook’s layout, this cover image will complement the user’s profile picture, giving contacts a more personalized and visually appealing view when visiting their profile.
Currently, only WhatsApp Business accounts have access to a similar feature, which allows companies to display a branded banner image alongside their contact information. Expanding this functionality to all users could reflect WhatsApp’s aim to blur the line between personal and professional identity on the platform. It may also be part of Meta’s broader strategy to bring consistent design elements across its family of apps.
While WhatsApp hasn’t officially confirmed when the feature will be released, it’s expected to roll out in a future update once development and testing are complete. If introduced widely, the cover photo option could encourage users to spend more time curating their profiles, transforming WhatsApp from a simple messaging service into a more dynamic social communication space.