Klarna made a powerful entrance on the New York Stock Exchange, with shares surging 30% in their debut to $52, well above the IPO price of $40. The rally valued the Swedish buy-now, pay-later (BNPL) fintech at $19.65 billion, capping a long-awaited U.S. listing and signaling renewed momentum in the IPO market.
The company and its investors sold 34.3 million shares, raising $1.17 billion for selling shareholders including Sequoia Capital and Heartland A/S, while the IPO itself valued Klarna at $15.1 billion. CEO Sebastian Siemiatkowski, who owns about 7% of the firm, did not sell shares.
The listing is the largest by a Swedish company since Spotify in 2018 and leads a busy IPO week, with seven firms — including the Winklevoss twins’ crypto exchange Gemini — preparing to go public in New York. Analysts say Klarna’s successful debut could encourage more fintechs to test the market after years of tariff-driven volatility and stalled listings.
Founded in 2005, Klarna helped pioneer BNPL, allowing customers to pay for online purchases in installments. Once valued at $45.6 billion in 2021, Klarna saw its worth slump to $6.7 billion in 2022 amid inflation and higher rates. The IPO signals a rebound as investors reassess BNPL’s role in a consumer market strained by sticky inflation and slowing income growth.
Klarna’s U.S. rival Affirm holds a $29 billion valuation and reported a much higher average order value of $276, compared with Klarna’s $101. While Affirm targets larger purchases with longer financing, Klarna has focused on short-term, smaller-ticket loans.
Chief Financial Officer Niclas Neglén called the IPO “an opportunity for new shareholders, our 111 million consumers and others to really partake in that journey to disrupt the financial services industry.”
The IPO may act as a bellwether for BNPL’s prospects. As analyst Brian Jacobsen put it: “Klarna’s IPO will be a thermometer, showing how hot, or not, investors think BNPL will be.”