Amazon is facing a lawsuit accusing the company of secretly tracking consumers through their cellphones and profiting from the data it collects. Filed on Wednesday in a San Francisco federal court, the proposed class-action suit claims that the retail giant gained unauthorized access to users’ location data without their knowledge or consent. The lawsuit raises concerns about privacy violations and the extent to which tech companies can collect and monetize personal information.
According to the complaint, Amazon allegedly obtained “backdoor access” to consumer devices by embedding its Amazon Ads SDK code into tens of thousands of third-party apps. This allowed the company to collect highly detailed, timestamped geolocation data, which could reveal sensitive personal details such as where users live and work, their shopping habits, and even their religious affiliations and health concerns. The lawsuit argues that Amazon’s practices amount to “fingerprinting” consumers, creating vast profiles without their explicit permission.
The legal challenge was initiated by Felix Kolotinsky, a California resident who claims Amazon collected his personal data through the “Speedtest by Ookla” app on his phone. The lawsuit suggests that many consumers may have unknowingly shared their information in a similar manner, highlighting the growing debate over digital privacy and data security. If proven, these allegations could further fuel regulatory scrutiny of Amazon’s data collection practices.
Kolotinsky’s complaint accuses Amazon of violating California’s penal code and state laws against unauthorized computer access. The lawsuit seeks unspecified damages on behalf of millions of Californians who may have been affected. As concerns over corporate data tracking intensify, the case could have significant implications for how companies collect and use consumer data, potentially leading to stronger privacy protections in the future.