Amazon has launched a walk-in centre in Cape Town, South Africa, aimed at supporting independent sellers and helping them grow their businesses. This move is part of Amazon’s strategy to capture more market share in Sub-Saharan Africa, where it competes with local e-commerce leader Takealot, owned by Naspers.
Robert Koen, Managing Director of Amazon Sub-Saharan Africa, highlighted the importance of expanding Amazon’s product range to attract more customers. The company’s global marketplace relies heavily on independent sellers, with over 60% of Amazon’s sales worldwide coming from small- and medium-sized businesses. The new centre in Cape Town is designed to help these sellers reach a wider customer base by offering various services, including on-the-spot registration for selling on Amazon.co.za, training, product imaging, cataloguing assistance, and shipping and logistics support.
Since Amazon launched in South Africa in May of the previous year, the Cape Town centre represents the company’s first significant infrastructure in the region. Koen reported positive results from the recent holiday season, with the company exceeding its goals and seeing strong feedback from first-time shoppers, particularly appreciating the speed of delivery.