FIFA has appointed sports artificial intelligence firm Stats Perform as its first official distributor of betting data and betting-related live-streaming rights, covering all matches at the 2026 FIFA World Cup, the governing body said.
Under the agreement, Stats Perform will hold exclusive rights to distribute official betting data and live streams for a wide range of FIFA competitions. These include the 2027 Women’s World Cup, FIFA Futsal World Cups, youth World Cups and the FIFA Intercontinental Cup.
The three-year partnership will run through 2029 and is aimed at strengthening the integrity, consistency and reach of FIFA’s official data and betting products. FIFA said Stats Perform’s RunningBall unit will be responsible for delivering official betting data, while its Opta brand will exclusively supply licensed sportsbooks with player statistics, insights, scores and match trackers.
In addition, Stats Perform will act as an official distributor of live FIFA match streams to customers of licensed sports betting operators in selected territories, expanding access to real-time content in regulated markets.
Romy Gai, FIFA’s chief business officer, said the deal represents a significant step in the organization’s digital and commercial strategy. “This innovative partnership will create great opportunities to deliver official products for the benefit of the game and its fans,” he said.
The move comes as sports bodies increasingly seek tighter control over betting data and live streams, both to protect commercial value and to support integrity measures across global football competitions.