Ford Motor Company has unveiled the 2025 redesign of its large Expedition SUV, introducing significant enhancements in technology, comfort, and off-road capabilities. The updated model aims to solidify its position in the increasingly competitive full-size SUV segment, which includes rivals such as the Chevrolet Tahoe, Jeep Wagoneer, and more affordable three-row crossovers like the Kia Telluride and Hyundai Palisade.
The new Expedition offers a sleeker design, both inside and out, with key upgrades such as a 24-inch driver display and the integration of Ford’s BlueCruise hands-free driving system for highway driving. Trevor Scott, Ford’s general manager of Utilities, emphasized that the redesign was influenced by over 1,100 hours of customer feedback, with a focus on making family trips more convenient and enjoyable.
Ford has not yet released pricing details for the 2025 Expedition, which is expected to hit dealerships in spring 2024. Current models are priced between $55,000 and $84,000, with the average transaction price at around $70,000.
New Model Lineup and Features
Ford has introduced a new lineup for the Expedition, which includes the Active, Platinum, King Ranch, and a new off-road-focused Tremor model. The Tremor, which has been available on other Ford vehicles, will now cater to off-road enthusiasts with the Expedition, providing additional ruggedness and capability.
In addition, Ford has introduced a high-end “Ultimate” version under the Platinum trim, which offers a premium driving experience with added luxury and technology features.
The Expedition will continue to be offered in two versions: the standard model and the larger “Max” variant, catering to those needing extra cargo space. Both versions will be powered by a 3.5-liter EcoBoost V6 engine, with the option of a high-output version delivering 440 horsepower and 510 foot-pounds of torque.
Segment Growth and Competition
The full-size SUV market, which includes vehicles like the Expedition, has grown steadily over the years. According to data from Edmunds.com, this segment now represents 2.7% of the U.S. auto market, up from 2% in 2017, with sales totaling roughly 312,500 units through September 2023. Despite the Expedition’s upgrades, General Motors continues to lead the segment with its Chevrolet Suburban, Tahoe, and GMC Yukon models.
However, the Expedition faces competition not only from traditional full-size SUVs but also from three-row crossovers, which offer similar seating capacity at lower price points. Vehicles such as the Kia Telluride and Hyundai Palisade are increasingly being cross-shopped by buyers considering full-size SUVs like the Expedition.