Meta Collaborates with Oakley to Launch AI-Powered Smart Glasses
Meta (META.O) announced on Friday its partnership with sports eyewear brand Oakley to introduce AI-powered smart glasses, marking an expansion in Meta’s wearable technology lineup following the success of Ray-Ban Meta glasses.
The new product, named Oakley Meta HSTN, features a hands-free high-resolution camera, open-ear speakers, water resistance, and integrated Meta AI capabilities. The limited-edition glasses will be available for preorder starting July 11 at $499, with additional models priced from $399 launching later this summer.
Meta plans to release the Oakley Meta HSTN initially across North America, Australia, and several European countries, with further expansion to Mexico, India, and the United Arab Emirates expected by the end of the year.
The launch will coincide with major sports events this month, including Fanatics Fest and UFC International Fight Week, highlighting Oakley’s strong sports brand presence.
In the growing AI-powered wearables market, Meta faces competition from companies like Snap, which recently announced its consumer smart glasses “Specs” for release next year, and Google, which is also exploring similar technology investments.
