Apple Experiences Growing Demand for iPhone 15 Pro Models in October, Despite Price Hike for Top-tier Variant.
iPhone 15 Pro and iPhone 15 Pro Max were launched earlier this year and Apple’s high-end handsets could be on their way to becoming the most popular models in the series, according to a report. Market research firm Display Supply Chain Consultants (DSCC) reports that the iPhone 15 Pro and iPhone 15 Pro Max made up 71 percent of the panels shipped for the iPhone 15 series in October, up from 65 percent a month before. This year, Apple increased the prices of the iPhone 15 Pro Max due to camera and storage upgrades.
According to DSCC’s latest Monthly Flagship Smartphone Tracker report, the iPhone 15 series also appears to be growing in popularity compared to the iPhone 14 and iPhone 13 series that were launched in 2022 and 2021, respectively. Based on shipment data for the iPhone 15 series, it appears that the latest models grew 16 percent over the iPhone 14 lineup, while they were 21 percent higher than the panel shipments for the iPhone 13 series of smartphones.
Apple’s iPhone 15 Pro and iPhone 15 Pro Max models are growing in popularity, with a 6 percent rise (to 71 percent) in the share of iPhone 15 series panels shipped in October, according to the report. The iPhone maker could see increased growth in the coming months.
iPhone 15 Pro Models’ Increased Shipments Persist Despite Price Hike, Pro Max Upgrades
Despite a price increase, the demand for iPhone 15 Pro models, especially the Pro Max variant, remains robust. The top-tier iPhone 15 Pro Max now boasts an enhanced periscope camera setup for superior optical zoom and a base option with a substantial 256GB of built-in storage, doubling the capacity of its predecessor.
Apple’s primary panel supplier for the iPhone 15 series is Samsung Display, holding an 81 percent share. While this marks a slight decrease from the previous models, it reflects a two percent increase compared to the same period last year with the iPhone 14 and iPhone 13.
Diversification in panel manufacturing for the iPhone 15 series is evident, with LG contributing to iPhone 15 Pro Max displays, securing an 18 percent share in panel shipments for October. Additionally, China’s BOE enters the mix with a 1 percent share in iPhone 15 panel shipments, and both companies also manufacture displays for earlier iPhone models.