Roomba Maker iRobot Raises Concerns Over Its Future as Business Struggles

iRobot, the maker of the popular Roomba vacuum cleaner, raised alarms on Wednesday about its ability to continue as a going concern, citing macroeconomic and tariff-related uncertainties. The company’s announcement led to a sharp decline in its stock price, which dropped by more than 30% during afternoon trading. This marks a continued downturn from the company’s pandemic-era highs.

In a statement, iRobot highlighted that “there is substantial doubt about [its] ability to continue as a going concern.” The company, which was valued at $3.56 billion in 2021 due to a surge in demand during the pandemic, is now worth under $200 million.

For the fourth quarter ending December 28, 2024, iRobot reported a net loss of $77.1 million, widening from $63.6 million in the same period the previous year. Revenue also took a hit, declining by 44% in the fourth quarter. Furthermore, the company’s cash reserves fell to $134.3 million in 2024, down from $185.1 million in 2023, while its debt stood at $200.6 million.

iRobot has struggled to compete with Chinese rivals, such as Ecovacs Robotics, which have gained market share by offering more advanced features at lower prices. Despite these challenges, iRobot is exploring strategic options, including a possible sale or debt refinancing, just a day after unveiling eight new Roomba models in what it called its largest product rollout.

In August 2022, iRobot had agreed to a $61-per-share acquisition by Amazon, which analysts believed could provide a lifeline to the struggling company and bolster Amazon’s smart home division. However, the deal faced significant antitrust objections and concerns over privacy related to the spatial data collected by Roomba devices, ultimately leading to the merger’s collapse in January last year.

After the deal fell through, iRobot’s founder, Colin Angle, stepped down as CEO, suggesting the company needed a new leader with expertise in turnarounds. In May 2023, Gary Cohen was appointed CEO to lead the company’s recovery efforts.