Samsung Electronics announced on Wednesday that its subsidiary Harman International has signed a $350 million deal to acquire the audio business of U.S.-based medical and consumer technology company Masimo. The move is aimed at strengthening Harman’s leadership in the global consumer audio market, which is projected to grow from $60.8 billion in 2025 to $70 billion by 2029.
Samsung said the acquisition will create synergies with its existing businesses, particularly mobile devices, TVs, and home appliances, enhancing its competitive edge in high-end sound and audio technologies.
This acquisition is part of a broader strategy Samsung outlined in March during its annual shareholder meeting, where executives emphasized the importance of pursuing “meaningful” mergers and acquisitions to drive growth and respond to investor concerns. The company signaled its determination to deliver tangible results in 2025, and this deal marks a key step toward that goal.
Harman, known for brands such as JBL, Harman Kardon, and AKG, will now be further empowered to expand its reach in the premium and professional audio segments by integrating Masimo’s audio assets.