Carmaker Stellantis (STLAM.MI) and French artificial intelligence firm Mistral AI announced an expansion of their partnership to accelerate AI adoption across Stellantis’ global operations. The announcement was made during the Italian Tech Week in Turin on Wednesday, highlighting the companies’ shared vision of integrating AI into every aspect of automotive production and business management.
The two firms have already been collaborating for the past 18 months on pilot projects exploring the use of AI in vehicle manufacturing, logistics, and customer experience. The new agreement introduces two dedicated platforms — Innovation Lab and Transformation Academy — aimed at scaling these initiatives across Stellantis’ global business.
Two New Platforms to Drive AI Adoption
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Innovation Lab: Will focus on deploying AI solutions in sales, marketing, and aftersales operations, with the goal of personalizing customer interactions, improving dealership efficiency, and optimizing service networks.
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Transformation Academy: Will develop AI-driven tools for core production and operational processes, including quality control, supply chain optimization, and predictive maintenance.
According to the joint statement, the collaboration will allow Stellantis to “improve customer service, increase productivity, and enhance data-driven decision-making.” The companies also emphasized that their partnership reflects the strategic importance of AI in transforming the automotive industry, from vehicle design and production to customer engagement.
Stellantis — parent company of brands such as Peugeot, Fiat, Jeep, and Citroën — has made digital transformation a key pillar of its Dare Forward 2030 strategy, which seeks to turn the automaker into a more agile and technology-driven organization.