Amazon Prime Video Tests AI-Based Dubbing to Expand Global Reach
Amazon Prime Video has launched a trial of AI-assisted dubbing for licensed movies and series, starting with English and Spanish language options. The service, which began on Wednesday, is designed to boost viewership and make content more accessible to a global audience. Initially, the feature will be available on 12 licensed titles that did not already have dubbing support.
With over 200 million customers worldwide, Prime Video is incorporating artificial intelligence to enhance the viewer experience. This is part of a broader trend where media companies, such as Disney’s ESPN network, are exploring AI technologies to improve content personalization and engagement. Disney, for example, is looking into using AI to tailor its “SportsCenter” recap show for younger viewers.