Tesla Unveils Redesigned Model Y in China to Counter Competition
Tesla has introduced an updated version of its best-selling Model Y in China, featuring a redesigned exterior and enhanced interior features, aiming to regain market share from local competitors such as Xiaomi. The new Model Y, priced at 263,500 yuan ($35,900), is 5.4% more expensive than its predecessor and is set to start deliveries in China in March, pending regulatory approval. Tesla is also accepting orders for the revamped SUV in several other Asia-Pacific markets, although details on its availability in North America and Europe remain unclear.
The redesigned Model Y now boasts a new light bar stretching across the front end, similar to Tesla’s Cybertruck, along with a full-width light bar on the tailgate. Additional upgrades include heated and ventilated seats for comfort in all weather conditions and a touchscreen for rear-seat passengers. The long-range version now offers a driving range of 719 kilometers per charge, an improvement over the previous 688 km.
While the Model Y has been successful since its 2020 launch, it faced growing competition in China in 2024, with local electric vehicle (EV) manufacturers gaining ground. Tesla’s market share in China’s battery electric vehicle market dropped from 11.7% in 2023 to 10.4% last year. Chinese EV giants such as BYD and Xiaomi have gained traction, with Xiaomi delivering over 130,000 units of its first model, the SU7, in 2024. In addition, companies like Xpeng are also preparing to launch models that directly compete with the Model Y, such as the G7.
Despite the new Model Y, analysts are uncertain whether Tesla will regain its previous momentum in China. Moreover, Tesla’s delayed rollout of its “Full Self-Driving” software could leave it at a disadvantage against Chinese brands that have developed advanced smart driving features.
Tesla also plans to introduce a six-seat variant of the Model Y in China later in the year, which could further expand its offerings in the competitive EV market.
