TikTok influencers, MAGA hats, and free merchandise marked Sunday night’s Power 30 Awards, a celebration honoring President Donald Trump’s return to power and the reactivation of TikTok in the United States. Held at Sax Restaurant and Lounge in Washington, D.C., the event showcased the role of TikTok influencers in Trump’s re-election campaign.
The party, hosted by conservative figures Raquel Debono and CJ Pearson, celebrated social media influencers who played a significant role in reaching younger voters during the 2024 election. Attendees received TikTok-themed swag, including beanies and shot glasses, alongside Trump-branded merchandise.
Trump and TikTok: A Turnaround
TikTok, which ceased operations for U.S. users on Saturday due to national security concerns, began restoring services hours before the event. President Trump, who once sought to ban the app over fears of data misuse by its Chinese parent company ByteDance, announced plans to revive the platform through a joint venture as part of his administration’s efforts.
“Shout out to Donald Trump,” TikTok influencer Bryce Hall, with over 23 million followers, said. “Now he understands the power of Gen Z.”
TikTok also acknowledged Trump’s involvement in restoring the platform, stating, “As a result of President Trump’s efforts, TikTok is back in the U.S.” While the app remained unavailable for download in U.S. app stores, its website and existing services were operational by Sunday evening.
The Role of Influencers in the Election
CJ Pearson, co-chair of the Republican National Committee Youth Advisory Council, hailed the influence of TikTok in mobilizing young voters, saying, “2024 was the first influencer election. Young voters were reached uniquely because of TikTok.”
Although Trump won 43% of voters aged 18 to 29—an improvement of 7 points compared to 2020—his campaign relied heavily on social media platforms like TikTok to connect with Gen Z.
Next Steps for TikTok
TikTok CEO Shou Zi Chew plans to attend Trump’s inauguration and a subsequent rally, sources revealed. The move signals a potential shift in the app’s relationship with the U.S. government, as discussions about data security and a proposed joint venture continue.
The event highlighted the evolving role of social media in politics, particularly the growing influence of TikTok among younger demographics.