World Liberty Financial (WLF), a cryptocurrency platform with financial backing from President Donald Trump, announced the launch of a strategic token reserve aimed at supporting Bitcoin, Ethereum, and other leading cryptocurrencies. The reserve is designed to mitigate market volatility, enhance investment in decentralized finance projects, and create a well-capitalized foundation for the company. WLF also plans to establish partnerships with financial institutions to contribute tokenized assets to the reserve.
The announcement, posted on X, comes amid a growing interest from Trump and his family in capitalizing on the crypto space. In addition to WLF, the Trump family’s business ventures now include a controlling stake in Trump Media & Technology Group (TMTG), a media and streaming company that recently pivoted to include financial services related to crypto.
Trump’s ventures into the world of crypto also include the launch of the $Trump meme coin just before his presidential inauguration, which reportedly raised millions of dollars, including $100 million in fees alone. WLF’s token sales have already reached an estimated $500 million, according to Reuters.
Trump’s assets are held in a revocable trust managed by his children during his presidency. WLF, which launched two months ahead of the 2024 U.S. presidential election, is controlled by the Trump family, holding a 60% stake in the company and entitled to 75% of revenues and 22.5 billion tokens.
This move follows a surprise appearance by Donald Trump Jr. at the Ondo Summit in New York, where WLF’s founders outlined their vision of bridging the gap between crypto and traditional finance. Trump Jr. emphasized the need for a regulatory framework to allow crypto to thrive, calling it “the future of finance” and vital to maintaining “American hegemony.”