Wipro CEO Sees Growing Demand for India’s IT Services From AI

Artificial intelligence is increasingly driving demand for India’s IT services, as companies move beyond pilot projects and begin rolling out large-scale AI initiatives, according to Srini Pallia, chief executive of Wipro.

Speaking on the sidelines of the World Economic Forum in Davos, Pallia said Wipro is competing for a mix of small, large, and mega AI-related deals as clients across industries adopt the technology at different stages of maturity. While pricing pressure remains intense due to faster delivery timelines and leaner teams enabled by AI, he expects the number of smaller projects to rise as adoption widens.

India’s $283 billion IT sector has faced several quarters of slower growth as global clients cut technology spending amid economic and geopolitical uncertainty. Pallia said enterprise AI spending is now shifting from experimentation to accountability, with boards and executives demanding clear returns on investment.

He added that AI-assisted software development could cut costs by about 25% through productivity gains in coding and testing, leading to more projects over time. Wipro launched a three-year, $1 billion investment plan in 2023 to strengthen its AI capabilities.