Asus has partnered with Zepto, a Bengaluru-based quick commerce company, to offer rapid delivery services for its accessories in India. Known for its ability to deliver groceries and electronics in just about 10 minutes, Zepto will now provide fast shipping for select Asus computer peripherals, such as keyboards and mice. This initiative is designed to meet the growing demand for speedy deliveries, allowing consumers to receive their tech products with minimal wait times. However, the availability of these products is limited to a few major cities in India.
Currently, customers in cities like NCR, Mumbai, Chennai, and Bengaluru can access a variety of Asus accessories through Zepto. The available products include popular models such as the Marshmallow Keyboard KW100 in unique color options like Oat Milk and Green Tea Latte, as well as the Marshmallow Mouse MD100 in Blue and Grey. Additionally, the MW203 multi-device wireless silent mouse and the WT300 mouse in Black are also available for quick purchase, offering users a range of options for their tech needs.
This collaboration comes as part of Asus’s broader strategy to cater to the increasing demand for quick commerce platforms, especially among urban buyers who value convenience and rapid service. According to Asus, the goal of this partnership is to align with modern consumer lifestyles by reducing delivery times and enhancing accessibility to essential tech accessories. This move is expected to tap into the growing trend of consumers turning to platforms like Zepto for on-demand purchases of electronic gadgets and accessories.
Looking ahead, Asus has plans to expand the availability of its products to other quick commerce platforms, including Blinkit and Instamart. This expansion will further strengthen Asus’s presence in the fast-paced online retail space and meet the evolving needs of tech-savvy buyers who prefer immediate access to their purchases. As the trend toward quick commerce continues to rise, Asus is positioning itself as a key player in providing instant access to tech products in the Indian market.