Chinese electric vehicle (EV) manufacturer BYD plans to significantly expand its presence in South Africa, aiming to nearly triple its dealership network by next year as it pushes to grow its market share in Africa’s largest automotive market. The company currently operates about 13 dealerships in the country.
Steve Chang, General Manager of BYD Auto South Africa, told Reuters that BYD expects to increase its dealerships to around 20 by the end of 2025 and further expand to between 30 and 35 locations by the end of 2026. This expansion supports BYD’s goal of becoming a well-known brand across South Africa amid a growing interest in new energy vehicles (NEVs).
BYD launched in South Africa in 2023 with its all-electric ATTO 3 model. It now offers six models locally, including the plug-in hybrid Shark pickup, hybrid SEALION 6, and all-electric SEALION 7 SUVs introduced in April, reflecting its strategy to offer both hybrid and electric powertrains.
Sales of NEVs in South Africa nearly doubled in 2024, reaching 15,611 units compared to 7,782 units in 2023, according to the National Association of Automobile Manufacturers of South Africa (NAAMSA). Despite the low overall share of NEVs, BYD is focused on capturing early market share as the country gradually transitions toward electrified transportation.
Chang emphasized the importance of educating consumers about EVs to align South Africa with global trends. However, challenges remain, including limited charging infrastructure, unstable power supply, and relatively high import duties on EVs compared to conventional vehicles.
BYD views South Africa as a critical market in the southern hemisphere and the largest in Africa. The company’s planned expansion aims to tap into this potential and accelerate EV adoption on the continent.