Google and Sea Partner on AI Tools

Google and Sea Ltd have formed a strategic partnership to develop artificial intelligence solutions for e-commerce and gaming platforms.

The collaboration will explore the creation of an AI-driven shopping assistant prototype for Shopee, aimed at enhancing user experience and streamlining online purchasing.

The initiative reflects broader industry efforts to move AI applications beyond simple interactions toward more complex, task-oriented capabilities.

Shopee remains a leading e-commerce platform in Southeast Asia, and the partnership is expected to support innovation across its digital ecosystem.

In addition to e-commerce, AI tools will be applied within Sea’s gaming division to improve development workflows and operational efficiency.

The agreement builds on previous collaborations between the companies in the region’s digital market.