Apple introduced its latest generation of hardware on Wednesday, rolling out new versions of the MacBook Pro, iPad Pro, and Vision Pro headset, all powered by the company’s most advanced M5 chip. The updates reinforce Apple’s push to stay ahead of rivals like Qualcomm and Intel, which have recently launched AI-optimized processors.
The new 14-inch MacBook Pro equipped with the M5 chip marks a significant upgrade from last year’s M4 lineup. Built using an advanced 3-nanometer process, the M5 delivers greater speed and energy efficiency, enabling devices to run large language models directly on the device. Despite the leap in performance, pricing remains unchanged — the MacBook Pro starts at $1,599, the iPad Pro at $999, and the second-generation Vision Pro headset at $3,499.
Apple said the new hardware lineup targets creative professionals and developers seeking on-device AI capabilities. The company’s decision to debut the M5 in its high-end products mirrors its strategy from previous years, prioritizing premium models before bringing the chip to other devices.
The Vision Pro, launched in 2023 as Apple’s first major new product in a decade, has received positive reviews for its visual quality but limited adoption. The updated version aims to attract more users with better performance and smoother app integration. Meanwhile, iPad sales are projected to grow about 6% in fiscal 2025 after a multi-year slump, aided by lower-cost models and a recovery in global electronics demand.