Japanese companies Sony and Suntory are taking proactive steps to safeguard against potential tariffs imposed by the U.S., building up stockpiles of products in the country. These moves come as President Donald Trump has hinted at further tariffs, specifically targeting Japan, after imposing new trade barriers on Mexico and China—key low-cost production hubs for Japanese industries such as automotive manufacturing.
The ongoing uncertainty regarding U.S. trade policies is exacerbated by Japan’s heavy reliance on exports, particularly to the United States, which has become increasingly vulnerable to tariff measures. The latest potential threat for Japan Inc. has already prompted some companies to adjust production strategies. For instance, Honda has moved some of its production to the U.S., and Japan Display, a major supplier of LCD screens to the automotive sector, is also considering shifting some of its production to the U.S.
Sony, a key player in the electronics and gaming industries, confirmed that it has been preparing for tariffs by stockpiling inventory in the U.S. A similar strategy has been employed by Suntory, a global drinks maker, which shipped tequila from its Mexican brands to the U.S. to avoid tariffs. Suntory is also looking at shifting its sales strategy by selling more American whiskey in the U.S.
Other companies, such as Alps Alpine and Murata Manufacturing, are adjusting their supply chains to avoid the impact of tariffs, with Alps considering moving production back to Japan, while Murata is diversifying its production across China, Japan, and Thailand.
The trade uncertainty has spurred over 300 Japanese companies to consider entering the U.S. market, reflecting growing concerns about tariffs and the shifting trade environment. According to a survey by Japan’s export-promotion agency, many companies are planning to set up U.S. operations to insulate themselves from escalating trade tensions.